Meet Headwaters Seat Covers

We mapped every point in the sales cycle where customers got stuck, from abandoning carts to calling the shop instead of ordering online. From there, we fixed Headwaters Seat Covers’ online experience in three layers:

With our e-commerce website redesign, we refreshed Headwaters Seat Covers’ online experience to match how customers actually shop for a highly customizable product. We focused on the areas that were creating the most friction, so the flow from home page to checkout was straightforward, not overwhelming. That meant creating easy-to-use product filters, making carts editable, and streamlining page design for smooth navigation. The final product: a digital shopping experience that felt personal and easy, no clicking or backtracking before checkout.

We launched targeted campaigns on Facebook and Google designed to meet people across the nation with clear alignment with the brand. Instead of going broad, we built a strategy around niche audiences with strong intent for Headwaters Seat Covers’ products, like blue-collar truck owners, working industries, and outdoors and hunting communities. This gave their brand a stronger national presence and a consistent way to bring qualified traffic to the site.

We built an email marketing strategy from the ground up using Klaviyo. We added email capture to the website and created the core flows that turn visits into sales and purchases into repeat customers, including a welcome flow, abandoned cart flow, post-purchase touchpoints, review requests, and promotional emails. This created a steady engine to nurture customers from first visit to repeat purchase